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Home » Hair Care Products » The 16 Best Shampoos and Conditioners for Purple Hair

The 16 Best Shampoos and Conditioners for Purple Hair

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aida turner

Published by Aida Turner

Fact checked by Annie

Whether you go for a sweet, pastel lilac or a deep and grungy royal violet, luscious purple hair always looks captivating.

It’s always been a popular choice for those who love to express themselves through eye-catching hair colors, and over the years, people have found many ways to keep their purple hair lively and vibrant.

One of the most basic but truly classic ways to maintain your color is getting the best shampoo and conditioner for purple color. There are loads to choose from, but let me breeze through some of my tried and tested.

Best Overall

Amazon best-selling product B07QC43BXB

Our rating

L’Oreal EverPure Sulfate-Free Color Care System Shampoo and Conditioner

  • Maintains color and deeply hydrates
  • Lends a refreshing scent for your hair
  • Doesn’t use harsh chemicals or other sulfates 

Amazon best-selling product B006VLRZO6

Our rating

WELLA Brilliance Shampoo and Conditioner

  • Provides the needed protection from pollution and heat
  • Prevents your hair from fading
  • Rich in antioxidants and vitamins
Best Value

Amazon best-selling product B00C5AHTAC

Our rating

Nexxus Color Assure Shampoo and Conditioner

  • Protein-rich formula
  • Ensures nice, thick, long hair
  • Provides a healthy and bouncy style

How should I care for my purple hair on wash day?

There are a few things to look out for when searching for shampoo and conditioner to maintain purple hair’s vibrant color.

  • The most important: Do not wash out your hair pigment.

Many shampoos that contain harsh cleaning agents, like sulfates, tend to strip the color off of dyed hair.

That’s why it’s crucial to find a shampoo that will clean and stimulate your scalp thoroughly, but without the dreaded color fading.

These products are some of the most stripping ones out there—it’s definitely something your color will not love.

  • Find a deeply nourishing one that will rehydrate your hair.

You know color-treating makes it extremely dry. Replenishing your locks with moisture is one way to reverse this damage, so your hair can look and feel healthier.

(You can consider The Shampoos and Conditioners for Dry Scalp)

  • Try looking for shampoo and conditioner combos that allow your hair color to remain bright and vibrant over time. A dull and dreary purple never looks good on anyone’s head.
  • You should also invest in products that offer protection from UV rays, since sun damage can speed up the process of fading your hair color, especially on super hot days.
  • When you’re done washing and conditioning your hair, make sure to rinse off all the products with the coldest temperature of water you can handle.

Heat opens up the hair cuticle, allowing pigment to escape more easily. But doing a cold water rinse seals your hair shaft shut so it can retain lots of moisture and color.

Now that we know exactly what we’re looking for, let’s get into my top shampoo and conditioner combos for purple hair.

See also:

Top Shampoo and Conditioner for Purple Hair

1. L’Oreal EverPure Sulfate-Free Color Care System Shampoo and Conditioner

Product Overview

Washing your hair without harsh sulfates is one of the best things you can do to make sure your purple hair stays vivacious and vivid.

This rosemary-infused color care shampoo and conditioner by L’Oreal is awesome for maintaining color and hydrating the hair.

  • Infused with rosemary
  • Nice, pleasant scent
  • Hydrating formula
  • Deep nourishment and plenty of nutrients 

Rosemary helps bring back moisture and nourishment to the hair after your color treatment dries it out, and lends a refreshing scent to this affordable yet much-loved color care duo.

I also love the naturally luminous shine the EverPure line gives me and my pretty purple hair.


  • Doesn’t use any harsh chemicals
  • Makes your hair nice and shiny
  • Keeps the color from fading

The Cons

  • Has silicones

2. WELLA Brilliance Shampoo and Conditioner

Product Overview

When it comes to maintaining color, your hair needs are the utmost protection against pollutants and fading.

WELLA’s Brilliance provides precisely that for your gorgeous purple locks.

  • Has vitamin E and antioxidants
  • Infused with lime caviar
  • Copper-encapsulating molecules
  • Nice and rich color 

This pair intensifies your hair color and keeps it vibrant for up to seven weeks. Copper-encapsulating molecules make sure to keep your pigment strong and bold.

This luxurious duo contains lime caviar, which has antioxidants that fight against free radical hair damage.

It also has vitamin E to keep hair strands strong and resilient while controlling purple pigments’ oxidation to keep them from fading.


  • Prevents color from fading
  • Keeps the pigment strong and bold
  • Controls color oxidation

The Cons

  • Causes loosening in your curls

3. Nexxus Color Assure Shampoo and Conditioner

Product Overview

If your purple hair loves proteins that make it strong, thick, and long, then you’ll love this tandem from Nexxus.

It reawakens your vibrant hair color and has a protein-rich formula to strengthen the hair.

  • Protein rich formula
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  • Color lasts up to 40 washes
  • Unique fusion of elastin and quinoa proteins

This duo makes it a point to wash the hair gently yet thoroughly, to make sure the purple pigments aren’t broken down. It cares for color-treated hair and makes sure your fabulous purple lasts for at least 40 washes.

And to make sure your hair is healthy and bouncy, it uses a unique fusion of elastin and quinoa proteins that repair your hair.


  • Makes your hair bouncy and healthy-looking
  • Provides thickness and strength
  • Makes sure the purple pigments don’t break down

The Cons

  • Has silicones

4. LuxeOrganix Rejuvenating Argan Oil Shampoo and Conditioner

Product Overview

This deeply-moisturizing shampoo and conditioner set by LuxeOrganix is 100% sulfate-free, which makes it an obvious choice for colored hair.

It’s infused with high-quality argan oil from Morocco, so you can count on deep hydration and nourishment that can restore your dry, damaged tresses.

  • UV and thermal protection
  • Argan oil usage
  • Deep hydration and nourishment
  • Works perfectly with dry and damaged hair

These also offer UV and thermal heat protection to keep your purple color from fading under the sun or when warm water or environments open up your hair cuticle.

It’s a fantastic set to invest in if you are looking for the best shampoo and conditioner for purple hair.


  • Repairs and protects damaged hair follicles
  • Keeps the hair from fading under the sun
  • Provides a deep hydration and a lot of moisture

The Cons

  • Can dry out your hair

5. Redken Color Extend Shampoo

Product Overview

This luxurious and professionally used shampoo by Redken is impressive not only for protecting your hair’s color, but also strengthening and protecting your hair overall.

It provides a gentle yet deep clean that doesn’t strip purple pigment off your hair strands.

  • Provides UVA and UVB filters
  • Infused with cranberry oil
  • Formulated with amino acids
  • Contains ceramides

Instead, it protects the hair with UVA and UVB filters to curb the fading of hair color, so you can enjoy flaunting your energetic purple hair for longer.

It’s infused with cranberry oil that sustains the vibrancy of your purple hair. It’s also formulated with ceramides and amino acids that moisturize the hair to keep it soft and give it a protective coating to strengthen it.


  • Deeply cleanses and hydrates
  • Keeps the moisture inside the hair follicles
  • Keeps the pigment from fading

The Cons

  • Can cause hair falling

6. Redken Color Extend Conditioner

Product Overview

This conditioner is a great follow-up to washing your purple hair color with the Redken Color Extend shampoo.

It’s infused with the same goodness and protection, like cranberry oil for color vibrancy and UV filters to lockout aggressors that lead to color fading.

  • Packed with beneficial nutrients
  • Provides an UV filter
  • Works nice with processed hair
  • Gives health and smoothness

It helps detangle the hair and replenish it with the moisture it needs to be silky smooth to the touch.

It’s a great way to nourish your tired, processed hair and bring it back to life with bounciness and luminosity.


  • Promotes a healthy-looking hair
  • Removes all the impurities
  • Fights color fading

The Cons

  • Has sulfates

7. Love Beauty and Planet Blooming Color Shampoo and Conditioner

Product Overview

If you love both the environment and your purple hair, this murumuru butter and rose shampoo and conditioner are indeed for you.

This set is free of both sulfates and silicones, which means your hair gets only the best nourishment without stripping off pigment.

  • Free of sulfates and silicones
  • Murumuru butter and rose extracts
  • Contains coconut oil
  • Extra shiness and smoothness

This set protects your hair color while giving it an extra shine so you can look and feel confident. It maintains the vibrancy of your purple hair by moisturizing and caring for the hair right.

It also contains natural coconut oil that penetrates the hair to nourish it deeply, leaving you with smooth, glossy hair that is soft to the touch.


  • Moisturizes and nourishes your hair
  • Works best with dried out scalps
  • Protects against sun and heat-styling

The Cons

  • Contains paraffin and mineral oil

8. TIGI Bed Head Color Goddess Shampoo and Conditioner

Product Overview

This set by TIGI Bed Head makes sure to clean and moisturize your hair right so that you can keep enjoying your electrifyingly purple hair.

It’s infused with so many rich and nourishing oils to rehydrate the hair that was probably dried out after your coloring treatment. Coconut and sweet almond oils work together to soften the hair and make it shine.

  • Packed with nutrientsPacked with nutrients
  • Contains vitamins B5 and E
  • Has keratin for damaged hair
  • Sweet almond oil for extra moisture

It also has keratin for damaged hair and essential vitamins B5 and E, which help strengthen the hair and protect it from free radicals that can damage it.

All in all, these products care for the hair dearly to enhance its unique purpleness.


  • Moisturizes and cleanses your skin
  • Leaves your hair nice and soft
  • Packs hair follicles with vitamins and moisture

The Cons

  • Works bad with oily hairs

9. Gliss Hair Repair Color Guard Shampoo and Conditioner

Product Overview

This set by Gliss repairs hair and protects color at the same time. It can help ensure that your purple stays vivid and lasts for up to 12 weeks.

It also has UVA and UVB filters to lock and seal in your purple pigments even when you’re under the sun, where your hair is fragile and susceptible to fading. This retains your color well, and for a long time.

  • Has keratin
  • Infused with lots of nutrients
  • Hydrating formula
  • UVA and UVB filters to protect against sun

It also has keratin, a protein that can help strengthen and restore your hair, prevent breakage, and repair the damage.


  • Protects your hair from natural fading
  • Doesn’t let the sun or water fade the color
  • Strengthens and restores your hair

The Cons

  • Has parabens, artificial dyes and fragrances

10. BIOLAGE Color Last Shampoo

Product Overview

This shampoo by BIOLAGE is formulated with orchid, which naturally helps defy color fading in hair.

With this, you can maintain your vibrant, salon-level purple color for up to nine weeks.

  • Formulated with orchid extracts
  • Sweet-smelling shampoo
  • Nice fragrance
  • Maintains the color up to nine weeks

Protect your color, tone, and depth with this sweet-smelling, refreshingly fragranced shampoo for a sensorial wash day experience.


  • Keeps the fading away
  • Leaves your hair silky smooth
  • Leaves a nice, pleasant smell

The Cons

  • Makes your hair frizz

11. BIOLAGE Color Last Conditioner

Product Overview

Follow up the previous shampoo with its matching conditioner! This is also infused with orchid to help protect your color and tone for weeks on end.

It also ensures your hair is soft and detangled, especially since hair can become dry and easily tangled after stringent color treatment. (See The Best Shampoos and Conditioners for Dry Damaged Hair or Tangled hair)

  • Packed with vitamins
  • Infused with orchid extracts
  • Works great with color-treated hair
  • Extend the lifespan of purple hair

The level of moisture this conditioner provides helps extend the lifespan of your purple hair.


  • Moisturizes and hydrates your scalp and hair
  • Protects and nourishes the scalp
  • Helps keeping a natural balance of the scalp

The Cons

  • An unpleasant fragrance

12. Botanic Hearth Color Bloom Shampoo and Conditioner

Product Overview

This tandem by Botanic Hearth is an excellent option for purple hair if you want to go the gentle and natural route.

It’s sulfate-free and paraben-free, to make sure there are no harsh ingredients that can strip your color off.

It has a unique blend of color-enhancing ingredients to help keep your vibrant purpleness in place for a long time.

  • Only natural ingredients
  • Orange and mint extracts
  • Rosehip oil and silk proteins
  • Infused with aloe vera

Other refreshing, organic ingredients include orange and mint in the shampoo to stimulate the scalp and senses.

There is rosehip oil, silk proteins, and aloe vera for the conditioner to soften the hair and give it some luminous shine.


  • Keeps your hair vibrant and nice
  • Stimulates the scalp and keeps it refreshed
  • Makes your purple pigments vibrant and colorful

The Cons

  • Overwhelming perfume

13. Dove Color Care Shampoo and Conditioner

Product Overview

The main secret to keeping your purple color vibrant for as long as possible is nourishing it with caring ingredients.

Dove does precisely that with their hair products for color care.

  • Deep nourishing effect
  • Safe for daily usage
  • Keeps the color from fading
  • Caring, natural ingredients

This shampoo and conditioner set locks in the bright color and vivid tones of your hair for up to 40 washes. It also gently washes and moisturizes the hair, so it’s safe for daily use without fear of color fading.

It’s a great hair wash system you should get into if you want to extend your purple color’s longevity while making sure it is nourished deeply for natural smoothness.


  • Deeply moisturizes your scalp
  • Provides natural smoothness
  • Keeps your locks bright and vivid

The Cons

  • Has sulfates and artificial fragrance

14. Herbal Essences Color Me Happy Shampoo and Conditioner

Product Overview

A more affordable option to keep your color “happy” is this set duo by Herbal Essences.

This tandem is specially formulated to keep your colored hair bright and eye-catching for longer, so it’s a must for purple hair.

Not only does it extend your color’s lifespan, but it makes sure your hair gets a radiant shine and silky softness too.

  • Contains no parabens or silicones
  • Nice, natural scent
  • Moroccan rose essence
  • Specially formulated for purple tones

If you’re trying to be a bit more responsible with your purchases, you’ll be happy to know that this set is environmentally friendly too.

It contains no parabens, silicones, and mineral oils that may harm the environment (and your hair too!), and comes in recyclable bottles.

The products come in a Moroccan rose scent, which is absolutely to die for if you enjoy invigorating floral scents in your shower.


  • Perfectly moisturizes and nourishes your skin
  • It’s safe for color-treated hair
  • Works great with sensitive skin

The Cons

  • Uses silicones

15. Living Proof Color Care Shampoo

Product Overview

One of the most thoughtfully formulated color care lines belongs to no other than Living Proof.

Their shampoo doesn’t contain any sulfates and silicones that can strip the purple color of your hair.

It also provides UV protection so you can go under the sun without worrying about your pretty, vibrant color fading.

  • Doesn’t contain any parabens or silicones
  • Provides UV protection
  • Keeps the colors from fading
  • Works great with hard water

It’s made to wash away hard water minerals, like copper and iron, which degrade hair color.

It also washes away brassiness, keeping your purple hair as bold and authentic as it can be.


  • Washes hard water minerals away
  • Works great with any hair type
  • Protects against sun and heat damage

The Cons

  • Can strip the natural oils

16. Living Proof Color Care Conditioner

Product Overview

The best match for the previous shampoo is obviously this conditioner. This lightweight conditioner creates a protective barrier around the hair to lock color in even after rinsing.

  • Provides needed nutrients and nourishment
  • Lightweight formula
  • Extra shiness and smoothness
  • Easy detangling and styling after usage

It has a blend of wonderful emollients that soften and moisturize the hair for easy detangling and styling after your shower. It also smoothes down the hair and gives it an extra shine.


  • Has detox effects
  • Leaves a nice, pleasant scent
  • Relieves itchy and irritated scalps

The Cons

  • It makes your hair flat


Those who love to rock purple hair know that their hair color is part of their personality and identity, so it has to be nurtured and cared for.

I hope that through this list of The Best Shampoo and Conditioner for Purple Hair, you’ve found some new products to help you care for your sweet and spunky purple hair.

Maintain its vibrancy, and you’ll enjoy uniquely beautiful locks for a long time without the stress of it fading away.

Best Choice

Amazon best-selling product B07QC43BXB

Our rating

L’Oreal EverPure Sulfate-Free Shampoo and Conditioner

Maintains color and deeply hydrates
Lends a refreshing scent for your hair
Doesn’t use harsh chemicals or other sulfates 

aida turner


Founder & Hair Beauty Specialist

I’m Aida and this is my blog where I write mostly about beauty and make up related stuff, but I like to spice it up a bit with lifestyle and photography posts. Or with whatever that comes to my mind. Hope you will enjoy the reading enough that we will ‘see’ each other more often!

Sources: by Bridget Stein by Laura Martin