Clarifying shampoos (or purifying shampoos) are products designed to remove buildup and residue from hair products.
For the most part, they’re like regular shampoos. The main difference is their high content of heavy surfactants and cleansing agents.
These active ingredients have stronger cleansing effects than traditional shampoos. They allow you to deep-clean your strands and lift away all the gunk that can build up quickly without attention.