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Home » Hair Care Products » OUAI Hair Products Review – Are they Worth it?

OUAI Hair Products Review – Are they Worth it?

aida turner

Published by Aida Turner

Fact checked by Annie

OUAI is a world-famous brand of beautifully scented, affordable, yet luxurious hair and body care products. Customers praise it for its incredibly powerful scents, effective detox shampoo and leave-in conditioner, and sustainable packaging.

OUAI (pronounced “way”)  means “yes” in French and Ouai’s main brand message is to say yes to being better in real life than on Instagram, stop pursuing unrealistic expectations, and embrace beautiful imperfections with its product range. According to its official website, Ouai strives to give its customers the best confidence: “Win life your OUAI.”

The OUAI hair care brand was founded by Jen Atkin and Dr. Lamees Hamdan in 2015. Jen Atkin is a well-known hairstylist and entrepreneur, and Dr. Lamees Hamdan is the Dubai-based founder of the luxury beauty brand Shiffa. She came up with an idea and started the first “socially connected haircare brand.” The brand believes that it’s not just hair; it is the way (Ouai) of life. Ouai focuses on interacting with customers, understanding their wants, and creating products that surpass their expectations.

Is OUAI a Good Hair Care Brand?

OUAI is a good hair care brand, widely known for its scented products and great variety. They are praised particularly for their detox shampoo and leave-in conditioner. They have formulated hair products for thick hair, fine hair, dadaruff-prone hair, etc. Buying Ouai gives you one thing for sure—a divine smell. Their hair care products are cruelty-free, gluten-free, paraben-free, phthalate-free, and SLA and SLES free.

OUAI has created a space where every customer’s opinion and concerns are heard and ensured that they matter.

OUAI cares for the planet, as their product bottles and caps are recyclable and are made with PCR (post-consumer resin).

Who is OUAI best suited for?

OUAI hair care products are best suited for individuals looking for high-quality, luxury hair care solutions that emphasize effectiveness and a holistic brand experience.

OUAI manufactures and sells hair care products for a wide variety of hair types and concerns, so it can be the go-to product for many people. Whether you have thick hair, fine hair, medium hair, dry hair, or color-treated hair, there is a well-formulated Ouai product for your specific hair needs and requirements.

Most importantly, they come with beautiful, sleek packaging and a signature smell, named Mercer Street, Melrose Place, etc. Therefore, if you want to have a spa-like shower or hair care regime, choosing Ouai products would be the best decision.

What results can you expect from OUAI Hair Products?

OUAI provides various positive hair results and a pleasing hair care routine. Its products make your hair easy to manage, boost the shine, lock in moisture, help in frizz control, and boost your overall hair growth. If you have fine hair type, the OUAI product line will promote hair growth and gives dreamy weightless lift with the power of biotin and chia seed oil. On the other hand, if you have thick hair, you will notice improved manageability and moisturized hair with tamed frizz or flyaways with Ouai’s thick hair product range. The individual result will depend on which particular Ouaiu product you use and how you use it(you should always follow the directions given on the product label or the official Ouai website)

What hair care products does OUAI offer?

OUAI offers some of the best shampoos and conditioners, texturizing hair sprays, oil, and leave-in conditioners. Whether you have fine, thick, dry, oily, or some out-of-the-world hair type, you will find Ouai hair solution to fall in love with.

Here are some of the most popular OUAI hair care products:

OUAI Shampoo

OUAI makes some of the best pleasantly-smelling shampoos(for various hair types). All its shampoos are free from harsh chemicals such as sulfate, paraben, and phthalate. Here are the most famous Ouai shampoo:

OUAI Detox Shampoo

OUAI Detox Shampoo is an excellent chelating shampoo available on the market. The internet is goining wow over these OUAI hair products. If you are struggling with a hard water hair problem or have an itchy scalp, using the OUAI detox shampoo might be the best decision for your hair. It removes dirt, oil, or product buildup from your scalp, without stripping away the natiral oil or feeling too dry. Use it once in a week and get clean and bouncy hair. If you have oily hair and scalp, you can use this clarifying shampoo twice weekly.

The key ingredients of OUAI Detox shampoo are apple cider vinegar, chelating agents hydrolyzed, and keratin. It is cruelty-free, gluten-free, paraben-free, phthalate-free, and SLA & SLES free. It has a rich velvet rose(Melrose Place) smell with an aromatic blend of bergamot, lychee, white musk, champagne, and more.

OUAI Detox Shampoo
Great for curly and thick hair typeUsing this clarifying shampoo too frequently can dry out your hair.
The packaging is not up to the mark as per the pricing.

OUAI Anti-dandruff Shampoo

OUAI Anti-dandruff Shampoo is a gently shampoo that help you fight and prevent dandruff on your scalp. It is the perfect hair care product for common hair concerns such as flaking, dry scalps, and soothing. It is formulated with 2 percent of Salicylic acid, making your danduff-prone hair clean and soft. The salicylic acid acts as an Anti-dandruff Agent and corn/Callus/Wart Remover and also helps skin conditioning. It is also cruelty-free, gluten-free, paraben-free, phthalate-free, SLA & SLES free.

OUAI Anti-dandruff Shampoo contains vegan ingredients such as Epilobium Angustifolium Flower/Leaf/Stem Extract(for skin conditioning) and citric acid as a Chelating agent and a Ph adjuster. It further helps reduce the itching, redness, and scalp irritation caused by dandruff. Not just that, this anti-dandruff shampoo by Ouai soothes dry scalp. It is color-safe and suitable for all types of hair. For better result, use this anti-dandruff shampoo at least twice a week or as directed by your hair specialist.

OUAI Anti-dandruff Shampoo
Good product for extremely sensitive scalp.It contains silicon which can clog hair follicles and cause long-run build-up.
It has an earthy fragrance of ginger, basil, spearmint, wet grass, etc.(termed as Cape Town)

OUAI Fine Hair Shampoo

Have fine hair? Use the OUAI fine hair shampoo to add volume. OUAI Fine Hair Shampoo is a thickening shampoo that cleanses your scalp and makes your hair stronger, healthier, and full of volume. It is formulated to work best for hair concerns such as dryness, volumizing, damage, split ends, and hair breakage. Add life and breath to your fine and flat hair with this OUAI volumizing shampoo.

It contains keratin, biotin, and chia seed oil. Keratin helps strengthen hair, and chia seed oil helps nourish and condition skin. For a better result, it is recommended to follow it up with the Fine conditioner. As with all other Ouai products, it is cruelty-free, gluten-free, paraben-free, phthalate-free, and SLA & SLES free. It smells like a perfect combination of Italian lemon, Turkish rose, jasmine sambac, iris, lily, and white musk.

OUAI Fine Hair Shampoo
It is a color-safe or chemical treatment-safe volumanizing shampooIt is an expensive shampoo

OUAI Thick Hair Shampoo

OUAI Thick Hair Shampoo is a deeply moisturizing shampoo that gently cleanse your thick hair and help in strengthening and frizz control at the same time. It is a perfect haor care product for frizz, dryness, damage, split ends, and hair breakage. It contains marshmallow root that helps in detangling, shea butter that moisturize the hair, and avocado oil that help in controlling frizz and flyaways. The use of hydrolyzed keratin provide hair conditioning and reatining moisture.

It is a safe shampoo for color-treated hair, keratin and Brazilian blowout-treated hair, chemically processed hair, extensions, synthetic hair, and wigs. For better results, you can use it with the Thick hair conditioner. It comes with a Mercer Street scent with notes of Turkish rose, lily, jasmine sambac, Italian lemon, iris, and white musk.

OUAI Thick Hair Shampoo
Great for hydrating thick hair type.Some user daid that this shampoo made their hair unmanageable and frizzy.

OUAI Conditioner

OUAI Conditioners are made with soothing moisturizing ingredients that give you super silky soft hair. Here are some of the most popular Ouai conditions based on formulation, customer reviews, and other important factors:

OUAI Leave-In Conditioner

OUAI Leave-In Conditioner is a versatile multitasking conditioner ideal for heat protection, dryness, and frizz. If you want to bring back the shiny hydration to your hair and get extra hair protection while styling, OUAI Leave-In Conditioner will be the hair product that will top your priority list. It help you in frizz control, hydration, and prevent future hair breakage. Its franance is called “North Bondi”, which smell like a fresh floral and white musk. The scent will tranfer you to the Sydney’s iconic Bondi Beach.

The key ingredients of OUAI Leave-In Conditioner are tamarind seed extract, panthenol, Vitamin E, hydrolyzed proteins, and vegan. It is cruelty-free, gluten-free, paraben-free, phthalate-free, SLA & SLES free. It also works well for curly hair, adds moisture, and does not weigh them down. You can use it as a pre-heat styling primer or a normal conditioner to wash your hair. It is formulated to protect your hair agaisnt heat damage of up to 450°F/232°C.

OUAI Leave-In Conditioner
Comes in a spray bottle so that you can easily dispense the condition on your hairThis Leave-In Conditioner is bit expensive as compared to other products in the market.
Some reviews suggest that it made their hair dry.

OUAI Thick Hair Conditioner

Are you also tired with the frizziness and dryness of your thick hair. OUAI Thick Hair Conditioner is a specially formulated ultra-lux conditioner for thick hair. Give your dry thick hair an mega-moisture dose with this conditioner and get smoot, detangled, frizz-free, beautiful hair. Likewise, the OUAI Thick Hair Shampoo conditioner also contains keratin, softening marshmallow root, hydrolyzed keratin, shea butter, and avocado oil. The avocado oil is power-packed with Vitamin A, D, E, and fatty acids and acts as a good skin conditioning agent.

It is a versatile conditioner; you can use it on every type of thick hair, be it color-treated, chemically treated, or keratin and Brazilian blowout-treated. It has a Mercer Street smell.

OUAI Thick Hair Conditioner
It gives you a luxurious hair care feelingThe scent may be too strong for you.
It is gluten free paraben free phthalate free sls & sles free

OUAI Medium Hair Conditioner

If you have hair that is between fine and thick, OUAI Medium Hair Conditioner might just work wonders on your hair. This hydrating conditioner gives medium-length hair beautiful strands to fall in love with.

It is formulated with keratin, babassu, coconut oil, and kumquat extract. Keratin and coconut oil act as emollients that help attract and retain moisture in your hair. Buy it and enjoy the aromatic Ouai Mercer street smell(with a note of Italian lemon, jasmine sambac, Turkish rose, iris, lily, and white musk) in your hair care regime.

OUAI Medium Hair Conditioner
It is gluten-free, paraben free phthalate-free sls & sles free.The scent might be too strong for you.

OUAI Fine Hair Conditioner

When you have fine hair type, what could be better than having a lightweight conditioner that add volume to your fine and flat hair. The OUAI Fine Hair Conditioner does exactly this. It adds the much needed oomph factor to your hair, smoothes them, and strengthens your fine hair strands. It is a good product for dealing with hair concerns such as dryness, volumizing, damage, split ends, and hair breakage.

OUAI Fine Hair Conditioner contains keratin, biotin, and chia seed oil. These ingredients work together to give your hair strength, volume, health, and yes life. It is color-safe and works perfectly fine with chemically treated hair as well. It comes with the Ouai signature scent, Mercer Street.

OUAI Fine Hair Conditioner
Add volume without weighing down the hair.The result may vary, some users said this conditioner made their hair feel like a straw.

Other Ouai Products

Other than shampoo and conditioner, Ouai also offers hair masks, oils, serums, sprays, foams, etc. Here are some of the most famous Ouai products that you can consider including ion your hair care routine:

Ouai Thick Hair Treatment Mask

Ouai Thick Hair Treatment Mask is a rich-textured mask for thick hair. It provides your hair with moisture, repairs damage, split ends, breakage, and shine in just a few minutes. This buttery mask does not hide your hair concerns; it heals them from within. The key ingredients are illipe butter, shea butters, almond oil, olive oil, macadamia oil, and hydrolyzed keratin.

After shampooing your hair:

  • Apply it from the ends to the roots.
  • Leave it for five minutes(or longer if you want).
  • Wash your hair with cool water.

You can also wear this Ouai mask overnight and wash your hair in the morning. Follow these easy steps and lock in moisture and shine. It is cruelty-free, gluten-free, paraben-free, phthalate-free, SLA & SLES free. It smells like a pleasant mixture of bergamot, lychee, white musk, champagne, and more(called Melrose Place). If you are impatient or hate long showers, this instant hair masque is all your hair needs.

Ouai Thick Hair Treatment Mask
Good product for bleached or damaged thick hair.It is quite a costly hair care product.

Ouai Hair Oil

Ouai Hair Oil is a versatile product that not only gives you sleek glossy hair but also tame frizz, flaways, and prevent split ends. Its multipurpse feature does not end here. It further protects your hair from the side-effects of heat styling products, harmful UV rays, and color fading. The key ingredients of Ouai hair oil are African galanga root extract, ama oil, and Asian borage oils. The African galanga functions as a light stabilizer and conditioner for your skin.

Apart from this, it also contains Dimethicone, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Simmondsia Chinensis (Jojoba) Seed Oil, shea butter, soybean oil, rice bran extract, Hydrogenated Olive Oil Unsaponifiables, etc. It is gluten-free, paraben phthalate, sls & sles-free. You can apply it to wet or dry hair from the roots to mid-length and then at the ends. Afterward, you can comb your hair and flaunt a frizz-free style. It comes with a feminine floral fragrance called Rue St. Honoré.

Ouai Hair Oil
Suits all types of hairIt is quite expensive hair oil.
Its lightweight formula makes it a great option for fine hair type.
It get quickly absorbed into your hair without weighing them down.

Ouai Scalp Serum

The scalp is the home to healthier hair growth, and it also needs better care and attention. Ouai Scalp Serum gives you scalp rejuvenation and moisture, prevents hair shedding, and makes your hair look and feel thicker from the inside out. It is formulated with vegan, arctic roots, change mushrooms, hyaluronic acid, and Serbian ginseng. These ingredients soothe your delicate hair, scalp, and follicles. The presence of Red clover flower extract further hydrate them and make it easy for you to style your hair even you have a challenging sensitive scalp. The peptides make your hair look fuller, healthier, and thicker.

Ouai Scalp serum is a leave-in serum, so you do not need to wash it. You can apply it daily to dry or wet hair, in the morning, or before going to bed. Massage it gently on your scalp and let it be distributed evenly and absorbed. It has Ouai’s signature Cape Town smell, which has a tone of ginger, basil, green fig, and spearmint.

Ouai Scalp Serum
It is a unisex product.There is no instant result, it will take months to feel the difference.
It is a non greasy formula

How do you choose the best Ouai product for your hair?

Choosing the Ouai product is simple yet challenging at the same time. Ouai has categorized its products into easily navigable options; there is a separate product line depending on your java fine hair, medium hair, or thik hair. In addition to that, it provides hair oil, serum, masque etc. This makes your work half done, as now you don’t have to manually pick the hair product based on your needs; the name says it all. However, if you do not know about your hair type, concern, texture, styling habit, etc., you still have to do a lot of homework and research. Once you know what your hair needs and requires, it would be easy to choose the best Ouai product.

Here, we have listed the best Ouai products for various hair needs and concerns:

Which Ouai Product is Best for Fine Hair?

The best Ouai products for fine hair are FINE Shampoo and Conditioner, Leave In conditioner, volume spray, texturizing hair spray, wave spray, super dry shampoo, hair oil, and fine to medium treatment masque. The shampoo and conditioner cleanse your fine hair without weighing them down. The leave-in conditioner helps in hair detangling and heat, UV rays protection. Whereas, the Super dry shampoo contains rice starch, which remove dirt and oil from your scalp and give boosted volume. So, if you have fine hair, use shampoo and conditioner for daily care, leave it in conditioner, spray it for styling, and oil and masque for treatment.

Which Ouai Product is Best for Medium Hair?

The best Ouai products for medium hair are Medium Shampoo and Conditioner, Fine to Medium Hair Treatment Masque, Air Dry Foam, Matte Pomade, Finishing Crème, Leave In Conditioner, Dry Texture Foam, Super Dry Shampoo, and Treatment Masque Scalp & Body Scrub. The Medium shampoo and conditioner is formulated with babassu and coconut oils(for nourishment), keratin(for strength), and kumquat extract(for boosted shine).

Which Ouai Product is Best for Thick Hair?

The best Ouai products for thick hair are thick Shampoo and Conditioner, Thick Hair Treatment Masque, Leave-in Conditioner, Treatment Masque Scalp, and Super Dry Shampoo. These products deeply nourish and cleanse your thick hair. The Ouai thick Shampoo and Conditioner is a sulfate-free product that contains Shea Butter(for hydration) and Avocado Oil(for hair strengthening and breakage reduction).

Which Ouai Product is Best for Dandruff?

The best Ouai product for thick hair is Ouai Anti Dandruff shampoo. This product is specially designed to treat dandruff hair concern with its 2 percent salicylic acid formulation. These active ingredients act as a very effective anti-dandruff agent. The Ouai Detox Shampoo is also a good product for dandruff. It cleanses your hair scalp and remove extra oil, dirt, dandruff, hard water deposits, product buildup, and residue. It contains Apple cider vinegar, which acts as an exfoliation and removes dry flakes.

What are the Key Ingredients and Formulas of Ouai Products?

Ouai produces paraben-free, sulfate-free (without common sulfates such as SLS and SLES), phthalate-free, and gluten-free hair care products. It uses biotin and chia seeds in the Fine Hair product line, whereas Shea Butter, Marshmallow Root, and Avocado Oil are used in the thick hair product line. In addition to these formulation ingredients, Ouai also uses extra flavors to add its Unique Selling Point: its pleasant luxury smell.

Here are some of the most commonly found ingredients in Ouai hair care products:

Hydrolyzed Keratin

Ouai uses Hydrolyzed Keratin in many products(Ouai Thick Hair Shampoo, Ouai Thick Hair Conditioner, Ouai Thick Hair Treatment Mask, etc.) It is a large protein molecule that helps in frizz control, repairing damages, increasing elasticity, and overall hair health.

Botanical Extract

Ouai products are formulated with a variety of natural extracts. For example, use chia seed oil in Ouai’s Fine Hair Treatment or the Thick Conditioner and Marshmallow Root Extract for Thick Hair Conditioner and the Detox Shampoo. You will also find Epilobium Angustifolium Flower/Leaf/Stem Extract, kumquat extract, African galanga root extract, rice bran extract, etc., in many Ouai products. The use of natural extracts offers various benefits in hair care. It soothes the scalp, promotes hair growth, prevents color fading, and also helps in dandruff control.


Ouai products contain many emollients. Shea butter is used in Ouai Thick Hair Shampoo, Ouai Thick Hair Conditioner, Ouai Thick Hair Treatment Mask, and Ouai Hair Oil. Shea butter is a good source of fatty acids and helps nourish and soften hair. Further, coconut oil is used in Ouai Medium Hair products such as shampoo and conditioner. Coconut oil is a natural emollient that gives your hair a glossy shine and moisture. Emollients are effective ingredients for combating dry, flaky, and itchy skin.

How Much Does Ouai Products Cost?

Ouai offers luxury hair care products, which is quite a high-end brand. The Ouai Shampoos, conditioners, and treatments cost an average of $28 to $40 for a 300 ml or 10 fl oz bottle. The travel-size products are also expensive and cost around $14 on average.

Where Can You Buy Ouai?

You can buy Ouai products from the brand’s official website and other authorized sellers such as Sephora, Nordstrom, ULTA, Target, Revolve, Kohl’s, Urban Outfitters, and Fortress. Fortress is the only authorized Ouai product seller on Amazon. Ouai works towards selling high-quality and authentic products on Amazon. For this, they also runs 45 day Satisfaction Guarantee when your have valid proof of purchase from directly buying the Ouai product from Fortress. All these platforms offer various promotional discounts and deals that you can take advantage of.

Is OUAI safe for color-treated hair?

Yes, Ouai hair care products are safe for color-treated hair. All of the products are free from sulfate and can be applied on color-treated hair, Keratin-treated hair, Brazilian blowouts, chemically-treated hair, wigs, and extensions.

aida turner

Author of this article: Aida Turner

Founder & Hair Care Consultant

Aida is a cosmetologist and hair care consultant with over 7 years of experience in the beauty industry. Aida has worked with various top salons and smaller hair care brands, offering her product development, formulation, and testing expertise.

Her extensive knowledge of hair care ingredients and their effects on hair health enables her to provide thorough, well-researched, and unbiased reviews on a wide range of shampoos and hair care products. In her spare time, Aida enjoys experimenting with new hair care routines, blogging about her experiences, and helping others achieve their hair goals.